REACTOR: mimesis

terça-feira, 17 de novembro de 2020

mimesis

Of course they are not even presented anymore, the Memes of the internet, "mimesis" in Greek, imitation. They can be seen everywhere, especially on the networks, and are mainly transmitted digitally; it is a real mass humorous phenomenon to which some people even devote a cult, sometimes to the point of being sickly. "Visual jokes": They take up elements of life common to a group of individuals, they take up a situation where one can identify oneself, staged, a cliché of a situation experienced or seen. They would be like a mise en abime of life.

Waking up as a meme-hero | Andras Arato | TEDxKyiv
Ted Talks where Andras Arato, an engineer by training, has become an icon of the same, finds pictures of him all over the internet, he is now known worldwide, he explains his reaction when he discovered that his royalty free pictures in a stock image were used in many different ways and sometimes even offensively.

During his photo shoot the photographer asked him to smile, but the internet users felt that his smile was not very sincere and hid a kind of hidden pain, hence the name "Hide the pain Harold", an example of the same: He explains that the story of "Hide the pain Harold" is only a role-playing game, it is not really him and that it is the other internet users who assigned him this role.

Shakespeare will say that the world is a play and that we are all actors in it and that his is to be "Hide the pain Harold".
"The meme is an idea or concept proposed by Richard Dawkins in The Replicator Selfish Gene, comparable in this respect to genes, but responsible for the evolution of certain animal behaviours and cultures".
How memes become memes: a picture, a photo, something graphic, adding text, image caption often with a funny character and finally posting it on social networks (facebook, twitter, 9gag ect). We are constantly exposed to the same, they live and spread through technology.

They can also share knowledge and experiences that many people can enjoy, that you can identify with and that you are not alone.
The meme is a sociological, economic, political support, it has a huge aspect and can be declined in many possible ways. It can be good, bad or even playful.